In order to entice consultants to move up the ladder and reach higher levels of compensation, Paparazzi lionizes its top consultants and encourages other consultants to emulate their sales practices.īy elevating its top consultants, Paparazzi not only achieves higher revenue but also ensures that their marketing messages, including the lead and nickel free claim, are repeated by other consultants. Paparazzi’s business structure ensures that its lead and nickel-free marketing communication strategy is adopted and followed by its consultants. This was brought up in connection with Paparazzi ” controls every aspect of the Products’ marketing”. The pyramid of positions starts with the position “consultant” and continues as follows: star consultant, director, premier director, executive director, producer, premier producer, executive producer, fashionista, a-lister, maven a-lister, jetsetter, luxe jetsetter, and impressionista.Īs a person recruits more individuals below them, who recruit more individuals below them, and so on, the higher the person’s income potential. Interestingly, without identifying NC Plaintiffs as Paparazzi distributors or not, the complaint refers to Paparazzi’s compensation structure as a pyramid. NC Plaintiffs peg alleged damages at over five million dollars. Now, confronted with the truth about Paparazzi’s Products, that they indeed contain lead and nickel, these customers now feel guilty about exposing their loved ones to the risk of suffering the adverse effects associated with these materials.Īs a result of Defendant Paparazzi’s misconduct, false statements, misrepresentations and material omissions, Plaintiffs and proposed Class Members have suffered injury in fact, including economic damages. In addition to purchasing the Products for their personal use, customers, including Plaintiffs, purchased and gave the Products as gifts to children, family and friends. If Paparazzi disclosed to consumers, including Plaintiffs and proposed Class Members, that its Products contained lead and nickel, these consumers would not have purchased the Products at all, or they would not have paid the price they did.Ĭustomers reasonably relied on and believed Paparazzi’s false statements. Paparazzi made its “lead and nickel free” claims a central part of its marketing message to consumers in order to misleadingly create the impression that its Products are safer and of a higher level of quality than they are in reality. Paparazzi knows that wearing accessories containing nickel is undesirable to many consumers because these materials can trigger adverse effects, such as allergic reactions and skin discoloration.Ĭonsumers also seek to avoid purchasing jewelry containing lead due to the toxic nature of the metal.Īnd that brings us to the crux of the North Carolina class-action Paparazzi scrubbed its website of its express claims that its Products are lead and nickel free on or about December 2021 or early 2022, just after reports began circulating online that Paparazzi’s Products indeed contain lead and nickel. Plaintiffs contend that it was only after independent testing, commissioned by consumers, that Paparazzi “stopped representing that its Products are lead and nickel free.” This is especially true for materials such as lead and nickel. Must and do rely on Paparazzi to accurately and honestly disclose the materials in its products. Paparazzi consumers were told to “feel glamorous, not guilty” because Paparazzi’s Products were lead and nickel free.ĭue to consumers “lack(ing) the ability to ascertain the true contents of Paparazzi’s products prior to purchase”, NC Plaintiffs claim they The NC Plaintiffs allege the claim was “a central tenet of Paparazzi’s marketing and sales strategy.” Revealed (it) contain(ed) lead and nickel, in contradiction to Paparazzi’s express claims that its Products were lead and nickel free. The NC Plaintiffs claim to have independently tested purchased Paparazzi jewelry, which Plaintiffs Crystal Johnson, Nancy Kebort, Karen Langston, Pamela Sheehan-Peterson and Leslie Ann Williams, represent themselves to be Paparazzi customers. Whether the MLM company is under regulatory investigation is unknown. Surprisingly, in the wake of the discovery and past and potential consumer harm, no regulatory action has been lodged against Paparazzi. Five Paparazzi customers in North Carolina have filed a class-action against the MLM company.Ĭentral to the lawsuit are alleged misrepresentations regarding toxic metals in Paparazzi jewelry.īehindMLM covered the finding of toxic metals in Paparazzi jewelry earlier this year.Ĭrack the Crown’s discovery, which was verified by testing, was brought on by Paparazzi to dropping its “lead & nickel free” marketing claim.
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